The Importance of Aesthetic Imagery for Commercial Work

Aesthetics are a vital component of any photographer’s day-to-day activities. Defined by Merriam Webster as “Responsive to or appreciative of what is pleasurable to the senses,” aesthetics help us determine how a picture should look in order to be visually appealing. Costly gear isn’t needed in order to produce an aesthetically pleasing photograph, but a […]

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What Separates Amateur Videos from Professional Videos?

These days, “high-quality” video is easily attainable. In your pocket or purse, there is likely a cellphone that can film up to 4k resolution with image stabilization built in. Furthermore, 5-axis gimbal rigs and tripods can be obtained for well under $300. These can give you a perfectly stable image, so you may be asking: […]

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Blackwater Company Profile Advertisement Promotion

We have created a great limited time offer to help your business gain the exposure it needs in the third quarter and beyond. Schedule your consultation appointment today to have Blackwater Promotions produce your next company video ad. This JUNE ONLY package is currently offered at only $5000, a 50% reduction of its original value […]

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Blackwater Executive Headshot Promotion

First impressions are key to any successful engagement and that’s why you need to look your best. Fortunately, Blackwater Promotions has a great offer to do just that. Schedule your appointment today to have Blackwater Promotions shoot your Executive Portrait. This special package is only offered in JUNE, giving you 50% off our high-impact Executive Portraits. […]

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Blackwater Professional Profile Video Promotion

You’re already the star of your profession, but Blackwater Promotions’ Professional Profile video gives you a movie-star makeover to make the world take notice. Luckily, this June, we’re offering a special package, giving you 50% off our Professional Profile video service. That’s a $5,000 value for just $2500! A Professional Profile is a brief video […]

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Blackwater Behind the Scenes: Making a Commercial

Recently, we took on the project of creating a series of commercials for the title company, Eastern Title & Settlement. For founder and CEO, Josh Greene, it became obvious that in order to promote his company in a way that accurately reflected the professionalism of his business, it wouldn’t be enough to just hire anyone […]

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Videographer vs. Filmmaker

In today’s world, you can use a cellphone and instantly start recording a video. As technology improved, it became even easier to buy an inexpensive camcorder or point-and-shoot camera to film 4k videos. With all these options so readily available, you may be asking: Why do I need a professional videographer? There’s a lot more […]

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Blackwater Promotions: The Life of a Photographer

On the surface, it’s easy to assume that photography is just “taking pictures,” but the reality is, there’s a lot of work that goes into taking high quality, impactful photos. As a photographer on a shoot, you’re never just “taking photos,” as the process requires you to be adaptable and creative on the spot. Carrying […]

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Creating Photography That Fits Your Brand

Even in today’s world of Instagram filters, we generally think of photography as a true record of events and people. We know that photos can be edited and adjusted but we don’t think of photography, especially photography done for marketing or advertising purposes, as telling a carefully constructed story. This is a mistake. As much […]

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Wonders of Water

Pennsylvania Horticultural Society presents ‘Wonders of Water’. Located at the Pennsylvania Convention Center on 12th& Arch the Flower Show is a great place to take photos of your favorite flowers or the perfect selfie spot. The PHS Philadelphia Flower Show is the nation’s largest and longest-running horticultural event and features stunning displays by the world’s […]

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