Capital One – Moments that Matter
Moments that Matter is a monthly video series where George Swygert, the Mid-Atlantic Executive, highlights associates on how they change banking for good.
We wanted to stray away from the traditional interviewing style set up. Instead, we added more angles, moving shots, and cuts in order to keep viewers engaged.
We feel that videos are one of the best ways to communicate values and culture within a company. Through this series, Capital One gave their associates the chance to share their unique culture. They are able to be themselves while helping customers the best way that they see fit. Series like this help boost morals and positivity in their work environment.
Director of Videography: Joel Bernstein
Producer: BLACKWATER Promotions
Creative Direction: Joel Bernstein
Subject: Capital One