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The Importance of Social Media Video Marketing for Your Business

You’ve probably scrolled down your social media feed and encountered everything from cat videos to 3-minute recipes, each filled with comments and reactions from other users. It’s impossible to deny it: Internet videos are more popular than ever.

Part of the attraction to them is how easily accessible videos have become. More cellphones are packed with unlimited data plans, blazing-fast download speeds, and countless capabilities to allow users to stream videos instantaneously. Many consumers have even decided to forgo cable television altogether in favor of online streaming services like Hulu and Netflix. Numerous companies are starting to get into the action and in the coming years, more and more streaming platforms will pop up. If one thing is clear, it’s that video streaming is the way of the future. So, what could this mean for your business?

Creating video advertisements for specific use on social media accounts is critical. Best of all, it’s free for the most popular platforms like YouTube, Instagram, Facebook, and Twitter. These videos operate in a unique frequency, allowing you to inform consumers about your products or services while simultaneously entertaining them.

Due to the impact videos hold in our current climate, it’s equally imperative that your videos are high-quality and professional-looking. After all, these clips will reach a wide audience, serving as a reflection of your own business. A low-quality, shaky, and poorly produced cell phone video won’t give off a professional vibe. On the other hand, a well-produced professionally handled video shows consumers that you are a trustworthy, adept business.

Now that’s where we come in. At BLACKWATER Promotions, one of our specialties is creating video content for social media exposure. Whether it be an Instagram ad, a YouTube instructional, or a video message for the front page of your website, our team is ready for the job.

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