Why Your Business Needs Corporate Video

It’s no wonder that with growing Internet data speeds and improved cameras on phones, the role of online video is increasing. If a picture is worth 1,000 words, a video is worth closer to 1,000,000. The more senses are involved, the more the human brain responds. Words and pictures activate one sense (sight) but video activates both sight and sound, and also appeals to people’s natural inclinations towards both stories and quick “bites” of information.

If you haven’t already explored the role video can play in both your internal and external communications, it’s definitely time to start. Research shows that companies using video production grow their revenue 49% faster than companies that don’t.

Corporate Videos Growth Impact Internally

Corporate videos can be used both for internal and external communications. According to MWP, 75% of executives watch work-related videos at least once a week, and according to Forbes, 54% of senior executives share videos on a weekly basis. A great training video, or other internal video, can go a long way toward establishing company culture.

Unlike other parts of corporate training, a video can be watched and re-watched by employees as needed. Using internal video can also be cost-saving as one video can reach many more people than an individual or conference call can. Internal videos can also ensure that the same message is being given to employees across departments and offices.

Corporate Videos Growth Impact Externally

External-facing promotional videos are a great way to enliven a brand or company’s image and get a message across quickly. Promotional videos should focus on key branding or selling messages.

The Internet allows companies to use the power of video, without having to pay TV ad buy prices. Whether you put your promotional video on your website, social media, or other video hosting platforms, the goal is to strategically place it on a platform that will reach your target audience. Google search ranking loves video, so your video can help boost your search engine optimization as well.

Properly Investing in Your Corporate Video

Whether your video is internal or external facing, you want it to be professional. Remember, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, so you want to make sure the message that you’re sending is true to your brand. This makes hiring a professional video company to produce your video a good investment.

You’ll also want to keep your videos updated. It’s hard to know how long ago an article was written, but if you pay attention to clothing and hairstyles, you can easily date a video, and an outdated video is not a good look.

Promotional videos need to be updated every time a new product, service, or initiative is introduced. Company overview videos should be updated every 1-2 years, unless the company has undergone a dramatic change. Updating your video does not necessarily mean an entirely new video. An update can be done by shortening or lengthening certain sections, adding new animation, or switching out clips. This is another reason to go with a professional video production service as they can find inexpensive and efficient ways of editing your video.

Good writers, and good marketers, know that it’s better to show than tell, and video lets you do just that. Contact us today to discuss how the BLACKWATER Promotions team can produce a corporate video that impacts your company’s growth.

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