Recently, we took on the project of creating a series of commercials for the title company, Eastern Title & Settlement. For founder and CEO, Josh Greene, it became obvious that in order to promote his company in a way that accurately reflected the professionalism of his business, it wouldn’t be enough to just hire anyone […]

In today’s world, you can use a cellphone and instantly start recording a video. As technology improved, it became even easier to buy an inexpensive camcorder or point-and-shoot camera to film 4k videos. With all these options so readily available, you may be asking: Why do I need a professional videographer? There’s a lot more […]

On the surface, it’s easy to assume that photography is just “taking pictures,” but the reality is, there’s a lot of work that goes into taking high quality, impactful photos. As a photographer on a shoot, you’re never just “taking photos,” as the process requires you to be adaptable and creative on the spot. Carrying […]

Even in today’s world of Instagram filters, we generally think of photography as a true record of events and people. We know that photos can be edited and adjusted but we don’t think of photography, especially photography done for marketing or advertising purposes, as telling a carefully constructed story. This is a mistake. As much […]

Pennsylvania Horticultural Society presents ‘Wonders of Water’. Located at the Pennsylvania Convention Center on 12th& Arch the Flower Show is a great place to take photos of your favorite flowers or the perfect selfie spot. The PHS Philadelphia Flower Show is the nation’s largest and longest-running horticultural event and features stunning displays by the world’s […]

The Alchemist Society is a brand new space in Fishtown, Philadelphia. They wanted to create something a little different. Offering tickets to attend unique classes where attendants can learn about different types of alcohol, The Alchemist Society is a unique educational/event space. The Alchemist Society challenged us at BLACKWATER Promotions to make a video about […]

Since about 2012 the use of promotional videos has grown, but the length of the actual videos has gotten shorter, and now short videos are more than a trend; they are a marketing strategy. Believe it or not, short videos can be a key to increased brand recognition, improved SEO, and overall sales. It seems […]

This month we decided to experiment with some beertography (beer photography) with selections from local Philly and New Jersey breweries. Evil Genius Beer Company (Philadelphia, PA) Yards Brewing Company (Philadelphia, PA) Flying Fish (Somerdale, NJ) Commonwealth Ciders. (Kensington, PA) Staying local with the beer companies was important because even with our experimental and test shoot […]

If you are someone who enjoys craft liquor or who enjoys a good story, you understand that the richness of these two crafts lives within the details. In a recent project of ours, we had the pleasure of using our film and videography skills to tell the rich story about a detail-obsessed North Carolina distillery […]

It’s no wonder that with growing Internet data speeds and improved cameras on phones, the role of online video is increasing. If a picture is worth 1,000 words, a video is worth closer to 1,000,000. The more senses are involved, the more the human brain responds. Words and pictures activate one sense (sight) but video […]