Even in today’s world of Instagram filters, we generally think of photography as a true record of events and people. We know that photos can be edited and adjusted but we don’t think of photography, especially photography done for marketing or advertising purposes, as telling a carefully constructed story. This is a mistake. As much […]

Pennsylvania Horticultural Society presents ‘Wonders of Water’. Located at the Pennsylvania Convention Center on 12th& Arch the Flower Show is a great place to take photos of your favorite flowers or the perfect selfie spot. The PHS Philadelphia Flower Show is the nation’s largest and longest-running horticultural event and features stunning displays by the world’s […]

The Alchemist Society is a brand new space in Fishtown, Philadelphia. They wanted to create something a little different. Offering tickets to attend unique classes where attendants can learn about different types of alcohol, The Alchemist Society is a unique educational/event space. The Alchemist Society challenged us at BLACKWATER Promotions to make a video about […]

Since about 2012 the use of promotional videos has grown, but the length of the actual videos has gotten shorter, and now short videos are more than a trend; they are a marketing strategy. Believe it or not, short videos can be a key to increased brand recognition, improved SEO, and overall sales. It seems […]

This month we decided to experiment with some beertography (beer photography) with selections from local Philly and New Jersey breweries. Evil Genius Beer Company (Philadelphia, PA) Yards Brewing Company (Philadelphia, PA) Flying Fish (Somerdale, NJ) Commonwealth Ciders. (Kensington, PA) Staying local with the beer companies was important because even with our experimental and test shoot […]

If you are someone who enjoys craft liquor or who enjoys a good story, you understand that the richness of these two crafts lives within the details. In a recent project of ours, we had the pleasure of using our film and videography skills to tell the rich story about a detail-obsessed North Carolina distillery […]

It’s no wonder that with growing Internet data speeds and improved cameras on phones, the role of online video is increasing. If a picture is worth 1,000 words, a video is worth closer to 1,000,000. The more senses are involved, the more the human brain responds. Words and pictures activate one sense (sight) but video […]

From Instagram to Pinterest, society is becoming more visual, and eCommerce is leading the way. In fact, customers often perceive the value of your products and the trustworthiness of your business by the images on your website and social media channels. High-quality, beautiful photography that showcases your products can be the difference between a conversion […]

Ever wonder how is it that some landscape photos look like they were not taken on this planet? We have all attempted to shoot landscapes, and more often than not we are disappointed once we look at the back of the camera. Is it just that the camera can’t capture what our eyes are seeing, […]

At Marstudio, we encounter the following scenario all the time. We ask our client to send a head shot of an executive, for either an article or to place on the team page of their website for example, and we receive a low resolution, poor quality, badly-taken camera phone photo. As a business person, we […]